4 minutes reading time
"Lip-Sync Challenges; Are They Worth It?"
In this episode of The BOLO Podcast, Mike discusses law enforcement departments and officers participating in social media challenges. He explains his reasoning why you won't be seeing him posting any of them to gain followers and likes.
Law Enforcement. Social has an expert sharing how to avoid copyright infringement on your social media content and how to get proper licensing when using an artist's material.
Summary of Hot Topics with Mike:
- Mike has been involved in community policing since the beginning of his career in 1994-95.
- He enjoys speaking to people, going to schools, local businesses, the elderly, and being able to reach the community to change the outlook of officers as a whole.
- Officers have specialized skill sets; gangs, narcotics, tactics, etc.
- Often community policing is neglected.
- Mike's niche is community policing and social media for law enforcement.
- Mike started to become irritated with all of the lip sync challenges and other social media challenges.
- When the ice bucket challenge was going on, California was in a drought.
- There are always going to be people who blow things out of proportion or misconstrue on social media, choose carefully what you put out there.
- If agencies are still trying to participate in challenges past a week the challenge was put out, you start to lose credibility of genuine content.
- Mike spoke on copyright infringement by using artists songs for your social media content without permission.
- Mike believes it isn't about likes or followers gained, it is essential to receive engagement from your community.
- Mike believes in holding people accountable for their comments on social media.
- Police officers should be engaging positively with other officers.
- Mike shows what is going on in his life; from stress, money, fatherhood, being a husband, and his weight loss journey.
- The "In My Feelings" challenge is when you jump out of a slow moving car and do a dance to the Drake song.
Law Enforcement.Social Podcast Summary:
- Can law enforcement use an artist' song, if they give the artist credit? The artist may not want association with the department, and you should get a license beforehand.
- There are two types of copyrights involved: musical composition (lyrics and melody) and sound recordings.
- If you want to use a song in a video, you have to go to the publisher and ask for a license for the sound recording.
- When sampling music, you should get a license even if it's only 2 seconds.
- Usually, people only get sued when money is involved.
- It is typically at the okay of the publisher over the artist.
- The publisher and the label own the copyright.
- After 30 days if it's not flagged, you may be okay. It's not the right thing to do though, so post with caution.
- If you are going to make money off of the song posted in your video, you need a license.
- If someone posts on a social media outlet and you want to use it in your video or inferred, the person who created it has the right to ban or ask for it to be taken down.
- There is no way to regulate all posts or reshares.
- You should get permission before using a photographers photo. If you are making money off of someone else's art or picture without permission, it is stealing.
- YouTube does have a section where you can use royalty free music.
- Public information can be shared, but not private or personal.
- Newsworthy information can be shared with the public.
- It is hard for a public figure or celebrity to claim slander.
- Blurring or blocking out a child's face or someone who doesn't want to be seen should be done for the protection of those people.
- It's a tricky concept between personal content and profitable.
- Departments and the media can send out license plate numbers or personal information to find criminals.
- The difference between the police department and a citizen posting personal information is the police don't want to endanger innocent citizens or children. The primary focus of the department is typically on the suspects.
- Officer's don't know everything but seek the guidance of professionals and specialists to stay informed.
- The Digital Millenium Copyright Act is when a website gets flagged to take down copyrighted content on their site immediately.
- Departments don't make money off of content.
You can follow Kamal on Twitter @kamalmoo or at his website kamalmoo.com
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